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BMDA together with the Host Institution Emlyon Business School (Casablanca Campus) is organizing the 17th Annual BMDA Conference on the topic "CULTURAL SENSITIVITY & LOCAL CONTRIBUTION IN BUSINESS & EDUCATION (How to Build International Business in Deglobalization Era?)". During the three days intensive event conference participants will search answer to the questions: How international companies have to deal with this new era? How continue to think globally and in the same time enhance local action and anchorage? How to take into consideration diversity and cultural sensitivity without altering company values and culture? How business schools could contribute to answer these new challenges?