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In last decade some cities and sites, especially those listed by UNESCO as World Heritage, have become endangered by an overwhelming number of visitors that surpass their carrying capacities. Excessive crowds are causing: damage to monuments or sites, pollution, decay and deterioration of local communities, loss of identity and authenticity, uncontrolled gentrification and last but not least - diminishing the main value of tourism: experience! Cities like Dubrovnik, Venice or Barcelona are already struggling with phenomena of Overtourism and Tourismophobia.That’s why we all have to PROCEED WITH CARE. International Conference PROCEED WITH CARE/LIVING WITH TOURISM on tourism and UNESCO World Heritage sites is aimed at exploring and overcoming the challenges and threats of the emerging conflict between overtourism and the safeguarding of heritage cities, monuments and landscapes. The two interrelated topics of PROCEED WITH CARE/LIVING WITH TOURISM Conference are: - COMPREHENSIVE AND INTEGRATIVE PLANNING AND DESIGN of territories and infrastructure as a tool for sustainable management of tourism and heritage; - COMMUNICATION STRATEGIES, techniques, and tools for implementation of sustainable planning and design solutions.