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On October 4-6 the 5th international research GSOM Emerging Markets Conference 2018 (GSOM EMC 2018) was held at Graduate School of Management St. Petersburg University. This year about 150 papers were presented within the conference program, about 350 scholars and practitioners from Russia and other countries (including CIS countries (Georgia, Ukraine, Belarus, Uzbekistan, Kazakhstan), Europe (Hungary, Denmark, Finland, France, Germany, Italy, Poland, Portugal, Serbia, Spain, Switzerland, United Kingdom), America (USA, Brazil, El Salvador), Asia (India, Pakistan, Japan, China, Taiwan, Kuwait), Australia and Africa (Tunisia)) took part in the main conference tracks and associated events (panel discussions, round tables, master classes, workshops). Since 2014 GSOM Emerging Markets Conference has become the unique platform for discussing and sharing research ideas and experience in wide range of topics relevant for emerging market contexts and joined together more than 1600 leading scholars and practitioners from Russia, CEE countries and all over the world. The conference encourages and promotes research done for and on perspective of emerging markets and creates dialog between academics and practitioners about recent trends in management, economics and business.