ИСТИНА

The Autumn School "Entrepreneurship and Business Engineering" edition 5 takes place between September and December 2017, and will be carried out by means of virtual mobility (working together by means of distance communication) and video lectures/feedback as well as physical mobility, to finish and wrap up the project. The idea behind the International Autumn School is to provide a rich learning context to enable the students to learn about doing an in-depth analysis of the Russian or Western European market for a foreign company. Some of the questions that the participants will tackle are: What kind of competitors this company will have there? What would be a good strategy for entering the Russian/Western European market? And what would be the risks? These and other important questions will be dealt with in the program. All the participants will get the company assignment and detailed instructions, and will have access to on-line platforms for sharing work and documents. The business assignments focus on innovative small and medium sized businesses (often technology start-ups). The participants of this 5th Autumn Business School were combined in multi-national teams to do this research project together. In this way, not only there will be a lot of expertise on different markets available in the teams, but it will also learn students to work under (a bit of) pressure in completing a challenging assignment for a real business.