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THE STUDY OF POXIMITY BECOMES ON OF THE POPULAR APPOCHERS IN DIFFERENT SCIENCES. USING PROXIMITY TERMS WE DEEL WITH A KINED OF TRANSFORMED SPACE IN WHICH THE GEOGRAPHICAL DISTANCE IS REPLACED BY DIFFERENT KINDS OF PROXIMITY (SOCIAL, ORGANIZATIONAL, INSTITUTIONAL, COGNITIVE, ETC). A. TORRE HAS MARKED ORGANIZATIONAL, INSTITUTIONAL AND COGNITIVE KIND OF PROXIMITY AS ORGANIZED PROXIMITY. MIGRATION IS HIGH EFFECTED BY DIFFERENT KINDS OF PROXIMITY. THE ROLE OF SOCIAL PROXIMITY IN THE PROCESS OF ADAPTATION IS VERY OFTEN UNDER REVIZED BY RESEARCHERS. BUT WE LOOK AT THE OTHER END: WHAT FACTORS ACT POTENCIAL MIGRANTS CHOOSE THE CERTAN CITIES FOR MOVE TO? THE DATA DRIVING OUR RESEARCH IS THE CAREER INFORMATION CONTAINED IN THE PERSONAL PAGES OF THE MOST POPULAR RUSSIAN ON-LINE SOCIAL NETWORK WWW.VK.COM (THIS NETWORK CONNECTS NOT LESS THAN 70% OF RUSSIAN YOUTH): PARTICULARLY, DATA ON BIRTHPLACES, SCHOOLS, UNIVERSITIES AND CURRENT RESIDENCES. THE DATA WAS EXTRACTED BY SPECIALLY DESIGNED SOFTWARE (DEVELOPED BY A. YASHUNSKY). WE EMPLOYED THIS METHOD BECAUSE OF THE LACK OF CITY-LEVEL MIGRATION DATA IN OFFICIAL RUSSIAN STATISTICS. WE ALSO USE A NUMBER OF QUALITATIVE RESEARCHERS FOR THE INTERPRETATION OF OUR RESULTS. WE HAVE COLLECTED 3000 TO 14000 PERSONAL DATA FILES PER CITY FOR PEOPLE AGING 20 TO 29 YEARS OLD (WHICH IS APPROXIMATELY 10—15% OF THE WHOLE CITY POPULATION) FOR 20 CITIES OF RUSSIAN ARCTIC IN 7 REGIONS. THE MAIN RESULTS ARE FOLLOWING: IT EASY TO DROP TO THE ARCTIC CITY FROM A VERY CLOSE NUMBER OF UNIVERCITIES (FIRST OF ALL IN TYUMEN, UFA, EKATERINBURG, ST. PETERSBURG). BUT THERE IS A PARADOX HERE. THESE UNIVERCITIES ARE VERY POPULAR FOR YOUTH FINISHED SCHOOL IN ARCTIC CITIES BUT VERY FEW FROM THEM TEND TO GO BACK TO THE ARCTIC UFTER FINISHING THE UNIVERCITY. BUT SOME STUDENTS FROM SOUTH REGIONS WITH PURE JOB PERSPECTIVES IN THEIR BITHPLACE MOVE TO THE ARCTIC USING THE INSTITUTIONAL CHANNELS OF THEIR UNIVERSITY (ALD PARTNERSHIP BETWEEN THE UNIVERSITY AND ARCTIC CORPORATIONS FOR EX.). SO THE SAME UNIVERSITY IS BOTH A SPRING-BOARD FOR ARCTIC STUDENTS TO ESCAPE ARCTIC LIVING AND THE SPRING-BOARD FOR STUDENTS FROM JOB-PURE REGIONS TO GET AN ARCTIC JOB.