ИСТИНА

This study analyses linguocultural features of political branding (exemplified by the discourse of U. Evkurov). For that purpose 40 interviews and speeches were chosen. The linguocultural approach chosen by the author allows us to better understand the significance of the linguistic and national-cultural component in the overall structure of the political brand phenomenon. The main goal of the work is the study of textual and linguistic qualities of the political speeches of the leader of the country.