ИСТИНА

The paper examines the phenomenon of silence in the present world. The paper is based on the experiment, which involved more than one hundred adult volunteers in different periods during 2012-2014. Age 20-30 years, students, office employees, journalists, freelancers within creative industries. The analysis employs the ethnomethodoligical and media-anthropological approaches. The preliminary analysis of diaries and interviews indicates the following motives: cognitive functions, personal communications, family, work, community relations, media usage, new personal abilities and disabilities, social opportunities and constraints, health and physical conditions, self-esteem, etc.