ИСТИНА

Abstract. The family occupies an important place in the modern symbolic and information policy of Russia. “Traditional values” widely declared by state leaders, politicians and public figures are closely associated with a certain vision of the family structure and gender roles, while being the antithesis of the “liberal West” in foreign policy. The author makes an attempt to find out why exactly the image of a family with “traditional values” and patriarchal gender roles turned out to be at the center of a myth-political narrative and how it becomes a nuisance and how it prevents women from building a political career.