ИСТИНА

The university in its present form appeared at the end of the 19th Century. It corresponds to the industrial assembly-line method of production. In fact, higher education itself has become an industry where products are for sale on the labour market. Even education that draws on art, mystery and personal dedication has been turned into a production process that is, moreover, organized on the principle of the Ford conveyor-belt. In the past half century, the same thing has happened to science. One should not think that up to this moment, the university was a stable, unchanging structure. In the Middle Ages, universities emerged as communities of free scholars and Masters and very quickly became corporations run by the Church or Professors. In the New Age, the university was transformed into an institute for the training of the state elite - officials, doctors, teachers and the clergy. In the 19th century, the Humboldt-type University became, above all, a base or laboratory for the Victorian industrial revolution. It is not surprising that, at that moment, when the industrial revolution has developed into industrialization, it has been the university that became the main supplier of personnel for the realization of the ideas of the revolution itself, without escaping its own transformation under the influence of the same ideas. Let's pay tribute, however, to the universities of the 20th century: Having restructured, they managed to produce a sufficient number of specialists who created our current civilization. In many ways, thanks to the scientific advances that were created in the depths of these universities, we now live in an era of a new industrial revolution. It seems that, just like at the end of the 19th century, it is the universities that must now begin to create new specialists for the new time, changing themselves accordingly. In addition, the development of cognitive sciences as well as communication technologies allows for a new organizing of the educational process and university management process more effectively and purposefully. The conference paper will present (a) possible principles of a new post-industrial university; (b) the targeted approach to the individual development of students; (c) the related business processes of a new university and (d) a concept of a university as a study and training environment. The main business process of the university: the organization of communication between professionals (people with stable experience in implementing their own projects) and novices. Professionals among themselves, novices among themselves professionals and novices from different areas: science, technology and business.