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The paper analyzes the results of 5 years research in the educational field. It considers the diversity of the cultural patterns among students in the USA and Russia. Groups of college students have been answering the questions about some cultural concepts. The studies reveal the issues for both students and educators in acquiring different concepts. Misunderstanding in the communication process take place when the abstracts concepts are discussed. The studies demonstrate incongruity in translation from English to Russian and vice-versa of the moral concepts, cultural differences, academic terms, and even the names of the school subjects. To reach understanding in the global environment communication, educators shall pay specific attention to the interrelations between concepts in different languages. In the Humanities professional fields there are no straight correlations between terms in different countries. It depends on cultural and national traditions as well as language and morals. The studies demonstrate a new challenge for English language teachers and tutor with possibility to teach not only linguistics, but deal with cultural specialties for each country.