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During past 2 years Russia has gone through the early stage of the EdTech market development. This sector has undoubtedly been growing faster than expected. In 2019, the volume of the Russian online education market in the B2C segment reached 38.5 billion rubles ($500 million). In March, it was projected that the market’s value would surpass the 60 billion ruble mark, growing at an annual rate of 12-15%. The impact of the pandemic and stay-at-home policies have facilitated an unprecedented rise of online education services.