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The appearance of new contexts of living (Deuze 2019) in the pandemic world, together with a shift to new digital reality intensified already existing digital inequalities across societies and social groups. What is more, new forms of the digital divide (Vartanova & Gladkova 2019) became evident. In this presentation we discuss how digital engagement through social media contributes to digital inclusion of minor ethnic and cultural groups in multiethnic Russian society.