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The research goal is to investigate the specificity of activities of startup entrepreneurial teams that co-develop new product concepts with stakeholders. We identified specific pattern of knowledge conversions/transferring through observations of collaborative activities, and follow-up questionaries and interviews of the entrepreneurial team members. The research pool comprised of eleven entrepreneurial teams of 4-6 members each. The predominant objects of conversions and transferring among the entrepreneurial team members and external stakeholders were identified as tacit knowledge types: know-how (what, why), insights, intuition, attitudes, beliefs (as type of attitudes), entrepreneurial visions. Types of the conversions and transferring were the same in all the teams but there were differences in application of managerial tools (facilitating means) that enabled transferring/conversions. The identified specificity of knowledge processing could be used to optimize those tools/methods by elaborating specific measurable criteria of how efficiently tacit knowledge was transferred and converted.