ИСТИНА

In this paper we show that if we want to obtain human evidence about conventionalization of some phrases, we should ask native speakers about associations they have to a given phrase and its component words. We have shown that if component words of a phrase have each other as frequent associations, then this phrase can be considered as conventionalized. Another type of conventionalized phrases can be revealed using two factors: low entropy of phrase associations and low intersection of component word and phrase associations. The association experiments were performed for the Russian language.