ИСТИНА

The bitter lessons of the relationship between man and nature experience suggest that only such a strategy of development has a future in which nature is perceived by man as a heritage. The vision of nature as a priceless heritage in many ways is peculiar for traditional Russian culture with ecological culture as its essential element. The Russian territory is repeatedly exposed to significant anthropogenic impacts, especially in the XX century. And, nevertheless, the state of environment in the greater part of it is favorable. It’s not only due to the natural advantages, but also due to sustainable conservation traditions of the population, forming the phenomenon of its ecological culture. A comprehensive analysis of this phenomenon allows to list the main sources of ecological culture inherent to Russian people: Christian tradition; conservation tradition of peasant communities; artistic culture, with its cult of nature; science (idea of wellbeing "in harmony with nature”, social responsibility of Russian businessmen. Environmental traditions of the past are supported at the moment. In particular, 2017 has been declared as the Year of Ecology in Russia. One of the main tasks of the company is to support the conservation traditions of Russia as deeply inherent phenomenon of the national cultural heritage.