ИСТИНА

Management principals of lean startup (Rice, 2011) and customer development (Blank, 2013) evoke new wave of further exploration what competences (Morris, 2013; Laptev, 2014) entrepreneurs should posses to create innovation based startups. Lean startup and customer development concepts of management are relatively new and start to dominate. This tendency requires revision of competencies being developed at entrepreneurship educational programs. The research results demonstrate and prove that programs in entrepreneurial management must provide graduates with extensive competences in engineering and design. The research results could be of great value for those who would like to improve entrepreneurial education programs especially with the focus on product innovation.