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These days entrepreneurship is widely recognized as the effective mode for bringing new technology to the market, creating ventures of scale, providing new vehicles for economy growth. As a result, there is real and increasing demand for professionals with entrepreneurial skill-set and mindset. On the other hand, as a subject to be introduced to students, entrepreneurship is just getting established in universities with active search for best teaching practices and formats. To address such issues in entrepreneurship & innovation education as: - teaching entrepreneurship & innovations as a systemic process that can and should be managed; - assuring immersion of students into “full contact” interaction with potential customers/users; - arranging cross disciplinary team-based and project-based activity we combined efforts with our industrial partners (Intel, SAP) as well as leading university (University of California, Berkeley, Haas School of Business) in creating cross disciplinary educational initiative “Innovations Practice Lab: 4 Sprints to the IoT”. https://www.amazon.co.uk/ECIE-2017-Innovation-Entrepreneurship-Excellence/dp/1911218514