Аннотация:The paper analyzes Japanese recycling innovative concept and plans of sound material cycle society (SMCS) building, adopted and being implemented in Japan. Particular attention is given to the third plan approved in 2013 as well as to the examination of Japanese efforts for spreading its experience of the formation of the new type innovative society on global scale. The study carried out on the basis of original sources, official documents and author’s field research, has proved that practical realization of the building of the new type innovative society has already begun and that it will favour environmental conservation as well as the development of innovative economic industries and economic growth.