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Event tourism and event platforms development in Moscow, Russiaтезисы доклада
- Авторы: Ekaterina Aigina, Anna Alexandrova
- Сборник: Destination Dynamics. ATLAS Annual Conference 2018 Abstract Book
- Тезисы
- Год издания: 2018
- Место издания: Aalborg University Copenhagen, Denmark
- Первая страница: 46
- Последняя страница: 47
- Аннотация: Since the beginning of this century event calendar is widely promoted as a marketing tool for Moscow as a tourist destination. Coupled with other measures for tourism development it has a strong positive impact on tourist flows and city budget revenues. Year-round and diversified event series have become extremely popular among both tourists and locals. According to the Moscow authorities, more than 62 million visits to various festivals, including 14 million tourists and excursionists, were registered in 2017. The study focuses on new forms and prospects of event tourism development in Moscow. The methods comprise the analysis of quantitative and qualitative data with regard to new trends in event tourism accumulated through a number of in-depth interviews with experts, event actors and stakeholders. The overview of the conceptual framework and relevant publications on event tourism, platforms and networks is added by inclusive observations made during city events as well as by social media and other internet resources analysis. Starting from 2011 Moscow hosts «Times and Epochs» - the major historical re-enactment festival in Russia and one of the biggest in the world. Despite its specific historical content, «Times and Epochs» festival was initially aimed at active community and tourists involvement and co-creation. The conceptual idea to change the historical period every year and later - to combine different times and epochs within one festival (despite significant complication of the project) is aimed at expanding its tourist component for those who come not only to see but also to take part in the festival activities and are interested in coming again. This idea was actively supported by Moscow tourism authorities as it helps to avoid one-sided business tourism specialization and to encourage the city cultural and event tourism development. Public-private cooperation gave additional resources and opportunities to the project. In 2011-2016 the festival was held in Kolomenskoye Museum-Reserve but in 2017 it went beyond and made 30 sites in different parts of the city. In 2018 «Ratobortsy» historical projects agency - the festival organiser - was awarded with the State Award. Being initially a small private club for re-enactment fans, «Ratobortsy» historical projects agency is now building a platform for new historical festivals and events as well as for media projects and other activities. It has already created its own business niche and is particularly interested in new forms of production. One of the ideas suggest moving away from the city event calendar as it is not quick enough to follow the changes. At the moment social media are actively used for communication. The festival organizers believe that over time a special software application product should appear to connect the events and the visitors. Nowadays there are quite a lot of events in Moscow but there are too many mediating agents involved in their organization. Most likely, new business will be engaged in creating direct connection and event involvement.
- Добавил в систему: Аигина Екатерина Вячеславовна