|
ИСТИНА |
Войти в систему Регистрация |
ИСТИНА ЦЭМИ РАН |
||
Communication theories and design practices of strategic communications in social fieldстатья
Дата последнего поиска статьи во внешних источниках: 11 ноября 2019 г.
- Автор: Nina Starykh
- Журнал: World of Media. Journal of Russian Media and Journalism Studies
- Номер: 2
- Год издания: 2018
- Издательство: Факультет журналистики МГУ
- Местоположение издательства: Москва
- Первая страница: 30
- Последняя страница: 55
- DOI: 10.30547/worldofmedia.2.2018.2
- Аннотация: The article analyzes modern communicative practice in the nonprofit sector in the context of the theory of strategic communications. The novelty of the ideas lies in the fact that, firstly, the strategic planning of social communication is poorly comprehended in comparison with a commercial one, secondly, the certain methods of designing communication strategies are still the subject of debate. The author identifies three research traditions, on the basis of which the methods of developing communication strategies have been formed: positivistic psychological theories of behaviourism and cognitive science, Gestalt psychology and semiology. The article is concerned with the possibilities and limitations of three groups of methods in the practice of social communication.
- Добавил в систему: Старых Нина Владимировна