Место издания:Сборник 33rd IBIMA Conference proceedings Гранада (Испания)
Первая страница:7766
Последняя страница:7773
Аннотация:Relevance. The innovation market in Russia today is actively developing. At the same time, the
activity of the inflow of financial resources largely depends on the objectivity of the mechanism for
evaluating investment attractiveness. However, to date, research on the investment attractiveness of
innovative companies is practically absent. Quite a number of theoretical and methodological issues
remains unresolved, in particular, those related to the ambiguous interpretation of the terminological
apparatus of this scientific area, the justification of adequate methods for evaluating the effectiveness
of investments in the innovation segment of the economy, the formation of information and analytical
support for the procedures for evaluating the investment attractiveness of innovative companies.
Objective: Improving information and analytical support for analyzing and evaluating the investment
attractiveness of commercial organizations based on reforming and updating methods and practices
of economic analysis, information gathering and conversion processes that facilitate the adoption of
sound management decisions by participants in the investment process.Research methods: In the
research process, general scientific and economic-statistical methods were used: analysis and
synthesis, systematization, modeling, synthesis to substantiate theoretical propositions and practical
recommendations aimed at improving the methodological apparatus for analyzing and evaluating the
investment attractiveness of commercial organizations.The results achieved and the research
significance: The article suggests ways to improve the methodological apparatus for analyzing and
evaluating investment attractiveness based on the scenario approach, allowing to provide interested
stakeholders with objective information regarding the risks and benefits associated with investing
capital in innovative business.