Transformation of communicative and pragmatic role of the headline in the era of digital technologies

Авторы: Bugaeva Irina V., Gnezdilova E.V.
Сборник: Proceedings of the 2020 Communication Strategies in Digital Society Seminar (2020 Com SDS)
Год издания: 2020
Место издания: St. Petersburg Electrotechnical University “LETI” Saint Petersburg Санкт-Петербург
Первая страница: 150
Последняя страница: 154
Номер статьи: 19636058
DOI: 10.1109/ComSDS49898.2020.9101279
Аннотация: the article is designed to study the peculiarities of transformation the communicative and pragmatic role of the headline as a text type in cyberspace. The goal of the research is to analyze the effectiveness of the headlines created by the special generators and determine the new functions of headlines in cyberspace. By employing the method of description and comparative analysis on the basis of a communicative approach we research the phenomenon of promotional headlines modeled on the 4U pattern and created through special generators.
Добавил в систему: Гнездилова Елена Валерьевна

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