Пиар-дискурс как результат социальной практики: лингвистические стратегии пиар-специалистов и их философское кредо.Восьмой Российский Философский Конгресс «Философия в полицентричном мирестатья
Аннотация:This paper seeks to analyze the notions of «discourse” and “social practice” in terms ofvarious Russian and Western theories and to justify the use of the term “discourse” in relation tosuch communication practice in the business-culture as PR. It looks at whether it is possible toapply classical methods, definitions, principles and paradigms of discourse and social practicesto the texts, which experts in PR typically produce while carrying out various activities in theirprofessional sphere. The article discusses the “philosophy” of the creators and users of the PRdiscourse and the language tools that are widely used in the oral and written discourses by PRofficers. Preliminary conclusions are made about whether it is possible to consider PR a socialpractice, and if PR discourse is a type of discourse with its own linguistic characteristics and why.