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Gender Aspect of Political Communication on Twitterстатья
- Автор: Minaeva Liudmila V.
- Сборник: 2021 IEEE Communication Strategies in Digital Society Workshop (ComSDS)
- Год издания: 2021
- Место издания: IEEE Piscataway, NJ, United States
- Аннотация: This paper provides insights into the gender similarities and differences that can be observed in digital political communication. Comparative analysis of Twitter accounts of six British political leaders (male and female) exposes the differences in strategies the leaders employ to serve the dual communicative purpose: to provide updates about political performance and to persuade citizens, as potential electors, of the soundness of the current policy.
- Добавил в систему: Минаева Людмила Владимировна