Аннотация:Additional, creatively oriented education of the younger generation of Russians in school technoparks requires studying the characteristics of Generation Z. The values were compared as noted by respondents (1st-year students and university entrants) among different generations of Russians: their own world (the world of children), the world of parents and the world of grandparents. All the three generations are dominated by being oriented towards hard work, study, mutual assistance both within the global environment and within a small society, that is, within family. These positions are represented by the phraseological layers of the language, which indicates their presence in the Russian national value worldview. In the world of parents and in that of children, the emergence of new groups of values absent in the world of grandparents is recorded: orientation towards consumer values, perceived from advertising in the media, and at the same time the extinction of the value of serving the homeland. A new value stands out in the world of children – a humorous approach to life problems, which can be considered global because it contains quotations from world literature and borrowed phraseological units. This value is distinguished by an optimistic view of the world and the role of man in it, which is characteristic of youth. The research results allow asserting that Generation Z is ready to be creative and is oriented towards technology. Taking into account the peculiarities of the generation allows scientifically organizing educational leisure activities in technoparks.