Аннотация:The article presents the position according to which, in the context of the unprecedented development of digital technologies 4.0 in modern culture, the development of the humanitarian areasof human activity related to aesthetics and pedagogy is becoming increasingly important. The author draws attention to the ripening in modern pedagogical practice of a trend towards through new approaches to the formation and development of modern education models. These in the article include edutainment, which combines educational entertainment and entertainment education,closely related to entertainment and learning in the status of adventure. Part of this trend is gamification through the use of videogames in teaching that are adapted for educational practices such as МinecraftEdu or others designed for this purpose. Along with this, thearticle presents integrated forms of education, built by analogy with artistic creativity. In the conclusion, it is emphasized that in the 21stcentury, according to philosophers of cultural studies and neuropsychologists, artistic creativity that is difficult to understand,especially musical, stimulating the development of new cognitive connections, emotional intelligence and creative thinking, capable of producing new extraordinary ideas, will be of particular importance. In this process, training in artistic practices of a non-professional nature, aesthetics and pedagogy, and not only as a propaedeutics, will be of particular importance.
