Аннотация:In the introduction of this work, the risks and problematic issues related to digital education are considered, and the impact on students and the perception of information during distance learning classes are reviewed. The study aimed to identify the level of social responsibility of subjects of educational activities. Its digital format determines an additional factor influencing the success of the training. Research methods: expert interviews, content analysis, analysis of results of operations. In the space of digital education, the trend of changing roles is highlighted, and qualitative changes in the field of education are reflected in connection with the transition to more active use of distance learning in Russian universities. Features of training of students of generation "Z" are defined. The role of social responsibility in educational activities is revealed, and its levels are determined. The results of the empirical study allowed us to develop normative models of interaction between subjects of educational activity in the digital educational environment: compulsory, resource, counter and background. The specific features of each model are indicated. In conclusion, brief conclusions are made about the most favourable normative model of interaction between subjects of educational activity.