Аннотация:The structure and rheological properties of aqueous solutions of the anionic surfactant potassium oleate and the water-soluble monomer acrylamide before and after radical polymerization have been studied. In the absence of monomer and in the presence of a low-molecular-weight salt, potassium oleate forms a network of long entangled cylindrical (wormlike) micelles. The addition of the monomer does not lead to a change in their cylindrical shape and radius, but it promotes the transformation of branched micelles into linearones. The structure of surfactant aggregates changes significantly after polymerization: according to neutron scattering data, it becomes bicontinuous and its local geometry becomes lamellar. The coexistence of such a structure with polyacrylamide macromolecules in a semidilute solution leads to a significant synergisticincrease in viscosity and elastic modulus.