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CULTURAL VARIATION IN COGNITIVE STRATEGIES AND EYE MOVEMENTS DURING SEARCH FOR SIGNIFICANT STIMULI IN A COMPLEX CONTEXTстатья
- Авторы: Blinnikova I., Blinnikov G., Rabeson M.
- Журнал: International Journal "Information Theories & Applications"
- Том: 30
- Номер: 3
- Год издания: 2023
- Первая страница: 66
- Последняя страница: 87
- Аннотация: The World Wide Web is a tremendous platform for cross-cultural contact, interaction and exchange of ideas. However, the opportunities that the Internet provides often encounter limitations of human information processing. Many of these limitations are related to the characteristics of a particular culture, which is why it is necessary to identify and analyze cross-cultural differences in strategies for searching, extracting and interpreting information. This experimental study compares the basic characteristics of detecting key elements on web pages among representatives of Azerbaijani and Russian cultures, presumably inclined to different styles of mental activity (Nisbet, Madsuda, 2003). The subjects were to detect a previously presented target stimulus, an “icon”, among many similar images scattered across the screen. The target stimulus could be set either verbally or figuratively and placed either in a circle or in a square. The detection time and indicators of eye movements of the subjects were recorded. The Russian sample completed the task a bit faster, although the differences were not highly significant. The study found effects of the presentation format and the stimulus framing, although they did not interact with the culture factor. The subjects from the two samples, however, showed significant differences in the nature of oculomotor activity and in the associated cognitive processing. Azerbaijanis’ strategy is wide coverage of the perceptual field and faster and more superficial capturing of information. Russians prefer strategies that allow them to focus more on individual objects and apply deeper information processing. It is significant that similar differences in the cognitive strategies of the Azerbaijani and Russian samples were obtained on verbal material in the visual semantic search task (Blinnikova et al., 2023).
- Добавил в систему: Блинникова Ирина Владимировна