Аннотация:The purpose of the article is to study the problematic aspects of the use of innovative potential in the agricultural sector of the economy. The methodology used the following methods of scientific knowledge: systemic and integrated approaches to research, logical, comparative and contextual analysis, synthesis, methods of generalization and concretization, methods of induction and deduction, analogies and formalization, classification, systematization, tabular and schematic methods of data interpretation. The mentioned methods allowed determining patterns and contradictions, including problem areas of the studied topic, and summarizing the results of the study.